DRWC/Penn's Landing

Count On Us

For over decade, Indie-Life has been a trusted partner to the Delaware River Waterfront Corporation (DRWC), the developers and stewards of public amenities along Philly’s eastern river. DRWC pours their hearts into constructing their parks and piers for all to enjoy, and their programming should enhance these unique spaces. That’s where Indie-Life can help. We have provided essential event and field marketing staff that support their onsite operations and public engagement efforts. As DRWC’s go-to agency, we have been right there with them through the redevelopment of such award-winning sites as Race Street Pier, Summerfest/ Winterfest, and Spruce Street Harbor Park.
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Stronger With Support

While onsite, our staff works alongside park management, maintenance, security, and union production crews in whatever capacity is needed of us. Indie-Life’s professionally trained, friendly, and client-facing brand ambassadors help visitors navigate the maze of activities, stay informed and safe, and ultimately encourage guests to stay longer and visit more frequently. We also collect feedback that we share with the management staff to inform their future event planning and programming.
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Reach Your Audiences

As the client’s field marketing arm, we have deployed our city-savvy guerilla marketing teams all over town with thousands of fliers and coupons to attract visitors to DRWC’s events. Our field marketing is characterized by inclusive outreach, and we work to identify new and unrecognized markets. We have also been entrusted with a range of special projects such as conducting market research to gauge public support, and examining the economic impact of DRWC projects, events and expansion plans.
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Music For Every Occasion

Over 500 events bring new visitors to the parks annually, including favorite series such as Smooth Jazz Summer Nights, Art Star Craft Bazaar, Peco Multicultural Series, NYE Fireworks, and Screenings Under the Stars. Every year, more than one million people are drawn to the waterfront by these free, well-curated events.
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“The Indie-Life team has proven to be a truly reliable asset to our company by helping us achieve our marketing goals and managing our event challenges.”

- Shelvia Williams - Programming Director, Delaware River Waterfront Corp
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